Google’s Search Within A Search : If You Can’t Stand The Heat, Promote Another Kitchen

Well, well. We have a new firestorm brewing in the online world of companies overly obsessed with SEO and other acronyms: Google’s Search-Within-A-Search ! I can only say that this is the time when site owners who are particularly worried about it just need to do one thing, and that is start promoting other search sites. The biggest problem they face with the B.S. they call SEO is that there are today only 3 or 4 real contenders for web search. If they want to really, truly have a fair shake, they simply need to invest in and promote other search sites. Everything is concentrated in Google. It’s like trying to get TV ads out, but the only purveyors are the major networks or the local cable company. Remember the days of the yellow pages? Particularly before the breakup of Bell Telephone? There was ONE BOOK. And that is exactly where we are today with Google.That’s not all bad, because Google generally tries to do good things for everyone online. I really believe they try their damnedest to be as egalitarian as possible. The flaky wankers who really don’t like this are the companies who would be happy if they could BUY the rights to be the exclusive result returned for search words!!! Funny how this works, isn’t it?So, there it is. All you retailers and e-commerce giants and people who don’t pay for AdWords ads… …go out and build a better search! Or even just better market a so-so search engine. Microsoft didn’t get where they are today by always building a better mouse trap! Marketing. Google did get where they are by building a better mouse trap, but that was in the wild and wooly 90’s dot-com bubble era.